This year, Ortopé is launching one of the most innovative collections in the national market. In addition to betting on different colors and designs, the brand has also presented a wide variety of insoles, which make each shoe suitable for certain functions and allow the maximum use of children’s experiences and games.

The California Vibes collection arrives with the objective of transforming children’s daily lives into a true journey along the cinematic routes of Hollywood. With it, every game becomes as happy as a day at an amusement park, a walk on the sand on the beach or simply enjoying your favorite ice cream at sunset.

Among the models presented by the new collection, a wide variety of sandals, sneakers, slippers and ballet flats are visible. Each item was inspired by major global trends, such as wristbands, present in some of the brand’s models. In addition, the entire color chart was chosen based on ideals that prioritize fashion and the delight of children.

As for the insoles, the models have four different types: Zero Gravity, which absorbs impacts; Duo Soft, which prioritizes softness; Ortoflex, which is upholstered in leather; and anatomical, developed since 1963 with the purpose of ensuring safer wearing. Although each one works with its own differentials, all of them were created to provide more lightness, flexibility and smoothness to the steps.

To introduce California Vibes to the market, Ortopé carried out a photographic essay capable of recording the various possibilities of each new product. In environments full of colors and fun, children were able to immerse themselves in the proposal of the new collection, demonstrating how much the new products conquered the children’s audience.